Google Ad revenue is a vital part of many businesses’ revenue streams. If you are not maximizing your revenue from Google Ads, then you are losing out on huge profits! This blog post will go over 5 proven strategies to increase your revenue from Google Ads.
These strategies have been tested and proven effective by experts in the field, so don’t miss this chance to learn how to maximize your revenue stream with google ads!
1. Use Google’s own revenue maximization strategy.
– This method is free and easy to implement so it should be your first choice when seeking google ads revenue increase.
It involves creating a variety of ad formats that will fit the needs of all users who visit your website.
This includes: – Product Display Ads – Product Listing Ads – Product Extensions – Offer Walls
Be sure to use all of these formats and implement them throughout your website. Doing this will increase revenue from the ads on every page view.
2. Use the right keywords.
– This method is a bit more technical and will require some revenue tracking, but it is well worth your time if you are looking to increase revenue from google ads on mobile devices.
In order to take full advantage of this strategy, be sure that
you have Google Analytics installed on all pages where you display google ads.
Next, create a revenue goal in Google Analytics and set it up with revenue as the metric
and conversion rate as its value. You can also use transactions or revenue per visit to track your data.
Once revenue tracking has been set up, you can start to use conversion keywords.
To do this, go to your AdWords account and click on Shared Library in the menu bar
on top of the screen. From there select “Keyword Planner” from under “Audience”. Then enter one or more relevant keywords into the search bar.
For example, if your business is a dog boarding company you might search for “dog boarding”. If your website features revenue tracking be sure to track conversions from these keywords as well.
This method will allow you to see which of the keywords are actually driving revenue and increase google ads revenue by using only those that do.
It is also the most effective way to increase revenue from google ads on mobile devices.
However, you should be aware that this method will require a bit more technical knowledge and analysis than the other methods mentioned here so it is not recommended unless your revenue tracking is set up properly.
3. Create Call To Actions and Landing Pages
– A simple way to increase revenue from google ads is by creating a variety of calls to action that direct users towards conversion paths.
This method can also be used on mobile devices but it does require some technical knowledge so we recommend starting with the first two methods until you get more experience in maximizing revenue from google ads.
Creating a solid call to action starts with choosing the right keywords for your ad group.
Next, create several compelling calls to actions that encourage users to click on them and follow through towards conversion paths using landing pages.
For example, if you are advertising an e-commerce website where customers can purchase products online you might create something like “Buy Now” or “Purchase Today”.
Don’t forget that when you use calls to actions with multiple keywords in your ad groups, they should be relevant and targeted.
For example, if you are advertising an e-commerce website where customers can purchase products online don’t create a call to action such as “Book Flight” because it doesn’t make sense to someone looking for a product purchase.
When you create landing pages, be sure that the first few sentences provide all of the information visitors are looking for and include your keywords as well.
4. Include Revenue Keywords in Your display ad
– Using revenue keywords can be a great way to increase revenue from google ads while minimizing the cost per click on each one of them.
This strategy is particularly effective when you are using Ad Rank optimization so it will require some experience with this method before being able to fully take advantage of its potential benefits.
When you use revenue keywords, be sure that the ads are targeted and relevant to what your potential customers are looking for.
For example, if someone is searching for “dog boarding” don’t create a revenue ad with an image of a cat because it won’t make sense to anyone who types in this query.
In addition, revenue keywords can also be used in mobile ads and landing pages.
It is important to keep track of revenue per keyword so you know which ones are more effective at driving revenue and increase google ad revenue by using them instead of others that might not perform as well on your site. This method will allow you to see which revenue keywords work best for your site and improve revenue by using only those that do.
Similar to driving revenue from google ads with calls to actions, this method requires some technical knowledge so it is not recommended until your revenue tracking set up properly.
5. Use revenue keywords in your product feed
– Another way to use revenue keywords is by including them in product feeds such as Google Shopping or Bing Ads Product Feeds so they can be displayed on sites that allow you to advertise products and services directly from these platforms.
This method will help you increase revenue from google ads but it does require some technical knowledge and experience with revenue tracking so we recommend starting with the first two methods until you get more comfortable.
When using revenue keywords in your product feed, be sure that they are relevant and targeted to what your potential customers are looking for.
I help ecom and info product businesses scale through paid traffic.