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Introduction

Welcome Series Email Marketing is an integral part of a modern inbound marketing strategy. But most businesses fail to create effective Welcome Series Emails because they lack the knowledge and expertise to understand how the marketing funnel works and how to guide potential customers at key touchpoints in their customer journey. This results in misunderstanding and often, confusion about what their business is all about.

As a full-service email marketing agency, OXG Media has a lot of experience in delivering hundreds of these welcome email sequences that have generated additional revenues of up to 40% for our clients.

We’ll explain why every business needs one and how to build one that engages your prospects.

Welcome series emails. What are they?

In order to have a great Welcome Series Email Marketing, you must create engaging and content-rich Welcome Emails.

Welcome series emails are a series of emails sent to a new subscriber. The first email is sent immediately after they subscribe, and the last one is sent after you have been a subscriber for a while. The middle emails are also sent in between, but they don’t count as part of this welcome series.

The whole thing (the welcome series) is called a welcome series because it reminds them about what’s coming next and gives them an opportunity to get familiar with your content before it arrives on their doorstep.

Why should you send Welcome Series Emails?

Welcome series emails are a great way to get new subscribers familiar with your brand and provide value. They also help build trust, set the tone for future communication, and make it easy for new subscribers to get started with your product or service.

Here’s why you should send Welcome Series Emails:

  • Help new subscribers get familiar with your brand: When someone signs up for your email list, they might be apprehensive about how much information you want them to provide in order for them to receive updates from you (e.g., their name).
  • A welcome series email helps guide them through this process by providing valuable content that will help them feel more comfortable joining up with you on a regular basis. This is especially important if some of their friends have already signed up!
  • Provide value: A welcome series email should include useful information about why people should join up—such as tips on how best to use social media platforms like Facebook Messenger or WhatsApp; advice on how best to manage time between work and family life; suggestions on what types of questions/comments people might have right away when signing up vs later down the road after getting used being around multiple people every day interacting online via different channels such as Twitter, Instagram etcetera).
Build Trust Image to make great Welcome Series Email Marketing

Welcome Email best practices

Welcome emails can be a great way to introduce yourself, your brand, and the content that you offer. Here are some tips on how to use them:

  • Use it to introduce yourself as the email’s recipient. This is especially important if you’re sending an introductory email after someone has subscribed but before they’ve received their first newsletter or other subscriber-only content.
  • It’s also helpful if you’re starting from scratch with a new list; in these cases, it’s best not to send any other communications until after receiving their response (or lack thereof).
  • Use it as an opportunity for personalization beyond just name and contact information. Don’t just repeat what might already be on your website—use this opportunity for something unique about yourself or about what makes your company different from others like yours! For example: “I’m so glad that we could connect through social media last week,” or “I’m excited that our team has been working hard on making improvements in X area over the past year.”

When should you send your Welcome Emails?

  • The first email should be sent within 24 hours of signup
  • The second email should be sent within 3 days of the first email

How to create great Welcome Series Email Marketing that resonates with customers

The first step to creating a great welcome email is to make sure that your customer knows where they can find the information they are looking for. This means including links in the body of your email so they don’t have to dig through several pages of content before finding what they were looking for.

When it comes time to create your welcome email, think about how you want people who receive it to feel. Are you trying to attract new customers? Then keep things lighthearted and friendly with jokes or puns sprinkled throughout the message (but don’t go overboard). Are you hoping existing customers will buy more products from your store? Then it’s best if there’s some kind of incentive included within the message (such as an offer on an item that’s currently on sale).

Otherwise, include these elements in your welcome email content:

  • Welcome email content: Include a brief description of the process, including any new features you’re introducing. Include a link to your website and/or social media accounts so that your subscribers can easily find out more about you and how to contact you.
  • Welcome email subject line: Use an attention-grabbing subject line that includes the name(s) of the person(s) who will be receiving this message (i.e., “Welcome [first name], we’re excited about working with you!”). If possible, include their first name in parentheses next to their company name (i.e., “Welcome [John Smith]”).
  • This makes it easier for them to recognize who’s sending it if they don’t read all of the messages before opening them up…and also helps prevent confusion later on when someone else wants access too!
  • It’s also important not only because people might think differently than what really happened but also because some journalists may prefer having several different email addresses at once instead of just one account per person.”

Welcome Emails subject line examples

A good subject line can be the difference between a subscriber opening your email and closing it. Here are some examples of great subject lines:

  • “You’re invited!”
  • “The latest news from our company”
  • “What’s new?” (if you’re sending out an update on a product)

See Subject Line Importance as seen by a chart from financesonline.com below:

Chart welcome series emails subject line for Welcome Series Email Marketing

How much content should your welcome emails have?

It depends on your product, audience, and goals. A good rule of thumb is to include enough content to get the reader to take the next step. If you’re selling a service or product with no real value, then you don’t need any more than 2-3 paragraphs in your welcome email.

On the other hand, if you are selling something like an ebook or course that has instructional videos or other resources available for those who need help implementing it into their business, then it’s best to provide more information so that users can make an informed decision about whether they want access now or later (and also so they know what else may be available). Don’t overwhelm readers with too much information either – keep them wanting more!

Segmented vs. everything-in-one Welcome Email Flow

A welcome email is an important part of your customer experience. A segmented welcome email flow can be the difference between getting people interested in your product or service and not.

Segmented welcome emails are better than one-size-fits-all email flows because they allow you to tailor each message based on what information the person has already provided (e.g., if they’re already signed up for an account). This allows you to personalize the content so that it’s relevant for each person who receives it—and it also helps increase engagement rates!

What to do to have a successful Welcome Series Email Marketing?

Welcome emails are one of the most important tools you can use to build a deeper connection with your customers. When done well, they can help you:

  • Get people to take action on your offers and drives them back to your site or app.
  • Increase conversion rates, which means more sales for you.
  • After someone subscribes to your list, send a welcome email immediately after they sign up. If you already have a list of followers and subscribers but haven’t yet sent them an automated welcome message, this is the time to do it.
  • After someone purchases from you or fills out an online form on your website, send them a personalized thank-you note within 24 hours of completing the transaction. This is also called “buying back” because it’s like buying something and then sending it back—you’re paying for value rather than making an immediate sale!

Welcome emails are the best way to start a relationship with new subscribers, and they should be written specifically for that person.

  • Personalize your welcome email with their name and other information about them, like their job title or relationship status. It’s important that you make sure you’re writing from the perspective of someone who knows this person well enough to understand what they need from your company.
  • Include a compelling offer in your welcome email (see below). This could be something as simple as “free ebook” if the subscriber has subscribed recently, but if not then it can be something more specific—like an exclusive discount code that only applies when they sign up today! You may also want to make sure there are no technical issues preventing him/her from accessing his account when signing up today so that we can help solve those problems right away!

Conclusion

Remember, the goal is to keep subscribers engaged and happy with what they’re receiving from you—and that means having a consistent flow of engaging content!

Welcome Series Email Marketing is a crucial part of Email Marketing. A Success full Welcome Email Series Marketing effort, as the data will tell you, is a time-tested way to make your business profitable and sustainable in the long run.

Now, if you are serious about growing your business and building a wide customer base that will turn into loyal and repeat customers, let OXG Media handle your email marketing the professional and right way.

We’ll listen to your unique needs and offer an improvement plan customized to your business. We have done it with other eCom brands just like you, and we won’t stop until you get the results that your brand deserves.

We have a proven track record of delivering results in the past. Our guarantee of results means there’s no risk to working with us, so there is no better choice than to get in touch with us today.

Book a call TODAY!

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