fbpx

Calculate your ecommerce facebook ads conversion rate

Do read to the end of the article where we will give you a tool so that you can plug in your paid ads data and calculate your conversion rate.

Why read this article?

  • What is a conversion rate and how is it calculated
  • Using google analytics to calculate your conversion rate
  • Using our tool to see how the funnel dropoff in your conversion rate

What is a conversion rate and how is it calculated

Your conversion rate is the metric you measure to see how many of your website visitors convert into a paying customer. For example if there were 100 people who came to your website on a particular day and you had a 1% conversion rate, that means only 1 person became a paying customer.

Conversion rate = number of purchases/total website traffic * 100%

Using google analytics to calculate your conversion rate

If you installed google analytics properly and also enhanced ecommerce tracking enabled, you can go to Acquisition > traffic > all channels and check out your conversion rate there as well.

Using our tool to see how the funnel dropoff in your conversion rate

We’re assuming you run some facebook advertising and this conversion rate calculator will enable you to easily calculate your conversion rate and to also identify the various drop offs in your funnel.

Just click the ‘Add to drive’ button on your side and add it to your account to use it for yourself.

Access the calculator here:

https://docs.google.com/spreadsheets/d/1T5kwdF3pPva2xVlbaREucxsoU8FPvr9JuJ-8k97oaH0/edit?usp=sharing