Google remarketing ads are a powerful tool for businesses to use. Remarketing is the process of targeting people who have visited your site but didn’t convert. It allows you to remarket specific products, services or offers to potential customers based on what they have already seen on your website or app. The remarketing pixel will track users and show them relevant ads when browsing other websites online! In this blog post we’ll cover everything from how remarketing works, setting up an account with Google Ads and how it can help increase conversions for your business!
Google Ads Remarketing Options
There are a number of remarketing options available through Google Ads. You can choose between remarketing audiences based on your website visits, app usage and YouTube channel views. The remarketing lists you create will be used to serve ads across different devices – including mobile – allowing you to reach potential customers who have been interested in your business or product! In this blog post we’ll cover the three types of remarketing that is currently offered by Google:
Remarketing Lists for Search Ads (RLSA)
This option allows you to show remarketed search ads to people who have visited specific pages within your site, but didn’t convert. For example, if someone searched for ‘red ties’ and on a result from an ecommerce site, they didn’t buy a red tie – remarketing list for search ads will allow you to reach them again through Google Ads with an ad about your red ties! This remarketing option is intended for ecommerce sites.
Remarketing Lists Based On Website visits
This remarketing option allows you to display remarketed ads to users who have visited a specific page or multiple pages of your site – even if they didn’t convert! For example, let’s say someone browsed through the red ties section of an ecommerce store but decided not to buy one. Remarketing list for website visitors will allow you to display remarketing ads about those red ties when browsing other websites online as well! This remarketing option can be used by all types of businesses and nonprofits alike.
Google Display Network Impression List (GDNIL)
The Google Display Network impression list remarketing option allows you to remarket ads on the Google Display Network. This remarketing option is a great way of reaching customers who have been interested in your business or product – but haven’t visited your site yet!
This remarketing list will allow you to show remarketed display ads across different devices and channels, including mobile. In this blog post we’ll cover some more examples as well as how setting up an account with Google Ads works!
RLSA (remarketing lists for search ads)
RLSA remarketing lists allow you to remarket search ads based on keywords people searched for before visiting your website. This is typically used by ecommerce sites or companies that sell products through paid advertising. For example, if someone searches ‘red ties’ and visits an ad about red ties from a retail store – they can be added to the remarketing list so when viewing other websites online with Google Ads, this person will see relevant ads about that specific product! Here are some examples of RLSA remarketing in action:
John browsed one page of H&M’s website but didn’t convert yet (i.e., he didn’t add any items into his cart). He still has not converted even after visiting multiple pages on the site!
John was visiting websites online and remarketing list for search ads served him an ad about H&M’s products. He saw that he had visited multiple pages of the website, so now John is reminded that they sell clothes (and red ties) there.
Sarah searched for ‘red ties’ on Google before coming across a brick-and-mortar retail store which sells red neckties – remarketing lists for search ads will allow you to remarket to her based off those keywords she used before converting! This remarketing option works best if your company also uses paid advertising because it allows you to see who has been searching your target keywords but didn’t buy anything yet. You can then show them another advertisement specifically geared towards those keywords.
AdWords Remarketing Audiences
This remarketing option allows you to show remarketed display ads across different devices and channels, including mobile. In this blog post we’ll cover some more examples as well as how setting up an account with Google Ads works!
Custom lists using Data Layer Event Listener tag
How To Set-Up Remarketing Codes
Remarketing is a form of remarketing that allows you to display remarketed ads based on the actions your visitors have taken before. With Google Ads remarketing, this can be done through search ads, website audiences or RLSA (remarketing lists for search ads). You can also create custom remarketing lists using Data Layer Event Listener tag! Let’s go over each one in detail:
RLSA remarketing lets you show remarketed display ads across different devices and channels including mobile. This works well if your company uses paid advertising because it will allow you to reach customers who are searching for your target keywords but haven’t converted yet! The default list settings require anyone added to be tagged by both an AdWords remarketing list AND a Google Analytics remarketing list. If you want to be more restrictive, there are also options for adding people only if they’re tagged by either one of your remarketing lists or both!
Google Ads remarketing audiences is another example of remarketed display ads that works across devices and channels including mobile. You can use this option when remarketing website visitors based on their actions on the site (i.e., whether someone added an item into cart but didn’t convert). With Google Ads remarketing audiences custom campaign types are available which allow advertisers to reach customers with specific interests who have visited certain pages/sections on the site as well as those who engaged with videos uploaded onto YouTube channel! This allows marketers to show advertisements about products and services that are relevant to those things the potential customers have shown interest in.
I help ecom and info product businesses scale through paid traffic.