We will share this guide to help you learn how to do email marketing for Fitness Brands that’ll work with your vision and goals. You’ll get the tools, processes, and tips you need to get started on your own email marketing success story!


1. Start With The Right Email Management Tools

In creating email marketing for fitness brands, it’s important to use the right email marketing tools because they can make or break your business. The wrong tool could lead you down a path of poor conversions and no leads.

There are many tools available on the market today(Hubspot, Zoho, etc.), but it’s also crucial that you choose one that fits your needs best.

  • A CRM (customer relationship management) system will help you track customer data and manage relationships with them using automated email campaigns. This allows for more targeted messaging based on customer demographics, interests and behaviors so as not to bombard them with irrelevant messages every day—or week!
  • A content marketing platform lets businesses create unique pieces tailored specifically toward their audience while simultaneously providing analytics data such as open rates and click-through rates. This allows them to better understand how effectively each piece was at converting prospects into buyers/memberships/etc.
Image of meeting for segmentation for email marketing

2. Segment Your Audience

Segmentation is the process of dividing a large group of people into smaller groups. It’s used to target specific groups of people with specific content, making it more effective for you as an email marketer. Segmentation helps you to understand your audience better and make more effective marketing decisions, like when to send emails or what types of emails should be sent at different times during the day or week.

For example: Let’s say that there are 10,000 fitness enthusiasts who visit your website every day but only 1% click on any given link (or “clickthrough rate”). You could segment this group into three categories based on their behavior – fast followers who read everything but don’t purchase anything; slow followers who only read one article per month; and big spenders who buy multiple items per month. These three groups might need different offers than each other so that they can meet their needs while getting value from your brand.

3. Send Targeted Content

Sending targeted content is one of the most effective ways to grow your email list and increase sales. You can create a list of your ideal customers based on their interests, demographics, and other factors. Then, you’ll send them relevant content that they’ll want to read!

Here are some tips for creating targeted email newsletters:

  • Use data to segment your audience based on product preferences (e.g., how often people shop), location (e.g., where they live), age group(s), gender(s), etc.; this will help you identify who would be interested in the product or service being offered in each newsletter.
  •  Use data from previous surveys or experiments as well as current customer feedback.
  • Make sure all pieces of content go directly into an individual’s inbox without having any links attached; this way people don’t feel overwhelmed by too much information at once.
  • Personalize each email so it appears like it was sent specifically from someone who knows them personally.

4. Create A Consistent Email Schedule For Your Brand

  • Create a consistent email schedule for your brand.
  • Manage the process of creating and sending emails, from beginning to end.
  • Make sure you stick to your schedule every time.
  • Measure the success of your email marketing efforts by looking at open rates, bounce rates, and click-through rates (CTR).

5. Use Multi-Channel Marketing

Another way to drive traffic is by using multiple channels. You can use social media, email, and other means of communication to promote your eCommerce business. This will help you reach more customers and attract new ones who are interested in fitness products or services related to weight loss, nutrition, or muscle gain.

Email marketing uses the best option for promoting content on social media platforms like Facebook and Instagram because it allows you to promote an ad directly from your website instead of having users click through from one site (in this case Facebook) before getting there (your website).

6. Make Your Emails Mobile Responsive

The best way to ensure that your emails look great on any device is to use a responsive design. This means that the layout and design of your emails will adapt to fit whichever screen they’re viewed on: desktop computers, laptops, tablets, and smartphones. Responsive designs help you keep your brand looking consistent across all devices—which means no more having to make multiple versions of each email template just for mobile users!

In addition to being easy on eyes and minds (and fingers), responsive designs also make it easy for subscribers who read from their phones or tablets (or even laptop screens) while they’re at work or in bed with their families. You don’t have time to spend hours optimizing each version; just make sure whatever design works best across all platforms gets used!

Email marketing for fitness brands takes time and a focused approach to be successful

Email marketing takes time and a focused approach to be successful. It’s not something that you can just do whenever you feel like it; your email marketing efforts will only be as effective as the quality of your content, and how well it reaches its audience.

In order for your emails to be effective, it’s important that you segment your target audience so that they receive relevant content at specific times of day or week. This can be done through:

  • Segmenting by location (for example Los Angeles vs New York City)
  • Segmenting by age group (for example 15-24 vs 25+)

This way, when someone receives an email from [your brand], they know exactly what he or she needs at that moment in time—and hopefully, they’ll also open up the message because they’re interested in what was said!


With these tips in hand, you should be well on your way to email marketing success for your fitness eCommerce brand. Deliver value and build relationships with your subscribers, and you’ll see consistent results in your bottom line. 

Business graph and chart. Successful concept. Vector illustration

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