Facebook & Google Advertising Rules (How To Not Get Banned)

When using Facebook & Google for your advertising needs, the number one thing to really drill in is that you don’t own the platform, you’re merely using a platform and they’re in control. Just like when you’re going to somebody else house, and they ask to take off their shoes, it’s their house and their rules, and the exact same thing applies when you’re using Facebook and Google. If you don’t like their rules, you’ll be restricted from their 2 Billion+ sized audiences.

Many business owners have the bad mentality that they hate Facebook, they’re constantly complaining about their ad accounts getting banned or Facebook ads being disapproved.

What you need to understand is that you’re using their platform, and they have the permission to set these rules.

Why read this article

  • Learn about Facebook and Googles ad policies

  • How to fix your landing page to not get reported on facebook

Facebook and Google’s Ad Policies

One thing you need to know is that Facebook and Google are customer-centric and they want to keep users on their site, and not be annoyed or scammed by ads. They rightfully do so, because these users are these platforms’ main asset. If no one is using these platforms, they won’t earn any money. That’s the reason why they’re really strict when it comes to ad policy compliance.

I recommend to start by reading their advertising policies before running your ads.

Landing Page Tips

When a customer reports an ad, you will get flagged, and there is nothing you can do about it. 

That’s where these landing page tips comes in:

  1. URL on the ad must match the landing page

Your landing page’s domain must match the domain of your ad’s display URL. Display URLs give people an idea of where they’ll arrive after they click an ad, and if they were lead to another page that they did not expect, you’re sure to have a few reports from them.

  1. Having a nice user experience 

Make sure your landing page experience is a pleasant one for the users. So, no pop-ups, no emojis, and no spelling errors, no blurry images, and no excessive use of capital letters on the landing page. 

The reason why is these platforms do not want to annoy their users. Imagine being a user that’s interested in the product/service in the ad and clicks on it, only to find out that there were a bunch of pop-ups, spelling errors, and overall being unprofessional-looking, It’ll probably look like a scam to them and proceed to report the ad. 

  1. No false claims

Persuading people using false claims with improbable results is the next thing on the list of NOT-TO-DOS. 

For example:

  • How this acne mask will remove pimples in ONE USE

  • This kitchen gadget will allow you to cut fruits in 2 seconds

  1. Disclaimer texts

When using testimonial photos or videos with drastic before and after results, there needs to be a small disclaimer text at the bottom saying: These results are not typical, and results may vary. You can also get around this by having a general disclaimer on the footer of your page.

Compliant Strategy

When launching your first ad, you want to play it very very safe as the first few ads with Facebook and g=Google will be high scrutinized by the platform. Over time, as you run more ads, Facebook and Google will become more relaxed with your ad account and approve more ads that they wouldn’t normally have. 

Basically, when you’re a newbie to the advertising platform, they will be extra wary of you, as they do not know if you’re a scammer or not. Slowly warm up your ad accounts and eventually, you can get bolder.

Next would be to slowly scale up your ad copy and landing page. With your first batch of ads, start off your ad copy with something simple and not too bold in your claims. After 5-10 ads and at least $1000 spend, you can change up your ad copy and become bolder. 

For example

1st batch of ads: How this product helps you exercise and burn calories.

2nd batch of Ads: How this product has helped millions of people exercise and burn calories

3rd batch of Ads: How this product has helped millions of people exercise and burn at least 500 calories per day

Hopefully,  you can implement these strategies and tips to your business and prevent yourself from getting banned from Facebook and Google.

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