Google search campaigns are a great way to target potential customers who have already shown interest in your products or services. It’s also one of the cheapest marketing channels, so it can be an excellent starting point for any business with limited resources.
– Create Your Ads:
Create ads that will appear on search results pages and include relevant keywords (keywords should make up about 30% of your ad text). You’ll want to create at least two variations of each search campaign headline, one including superlatives like “Best,” another without those words. Remember, you’re bidding against other advertisers vying for space on search result pages; adding superlative language can help differentiate your bid from others in the auction process. For example, if you sell luxury cars, search for “luxury car” and then create ads that say either “Best Luxury Car Dealers in Town!” or just offer a more subtle headline.
– Build Your Campaign:
Start with search campaigns because they’re the cheapest marketing channels available on Google Ads. You may want to include shopping campaigns if you have ecommerce products, remarketing campaigns if your business is BtoB (e.g., accountants), and YouTube video ad campaigns for companies that produce videos for customers’ viewing pleasure. Shopping campaigns include text ads that appear alongside search results pages related to specific products like shirts or shoes; these will be great for businesses who sell clothes online! Remarketing targets people who already visited your website and are interested in what your business has to offer.
– Maximize Campaigns:
Once you’ve created search campaigns, shopping campaigns, and remarketing ads for yourself on Google Ads (or if these campaign types don’t apply), take some time to research keywords relevant to your product or service. Target customers with search terms like “contractors” or “car insurance,” depending on the industry you work in. Look at search term statistics (viewable from Tools > Keyword Tool) for a list of popular search phrases related to your field, then enter them into one of three spots under ‘Your targets’ on the left column of the AdWords interface: The Search Network tab; Shopping tabs; YouTube video ad network tab.
– Track Conversions:
The search networks tab will show you how many impressions and clicks your search campaigns are getting. You can also see conversion rates, which tells you how likely people who saw your ad were to make a purchase or take some other desired action (e.g., signing up for an email list). Use this information to continuously tweak search campaign headlines so they’re generating the most conversions possible.
– Test Your Ads:
Google’s Campaign Optimizer is one of the powerful features of AdWords that lets advertisers test variations on ads with different bids and budgets in order to find out what works best; use it before creating additional search groups! This feature allows you to set specific bid prices per keyword phrase group, then automatically adjusts your bids to ensure you consistently get the most search impressions.
– Automate Your Campaigns:
In order to save time, automate campaigns by setting up rules that dictate which days and times ads should be shown at specific places on Google search pages as well as how much money should be spent for search queries per day. For example, if you want all search networks automatically turn off in the evenings from Monday through Thursday so someone has a higher chance of seeing your ad during office hours (when they’re more likely to convert), then create an automation rule like “set bid price minimum $0” every day between 08:00 pm and 05:59 am with no maximum limit. You can also set this rule up using other campaign types, such as Shopping campaigns for search queries that lead to products.
– Last but not least, research your competition’s ads so you know what makes them successful and how they’re going about their marketing strategy on Google Ads. Then use this information to create a campaign plan of attack with the goal of outcompeting other advertisers!
– keywords vs exact match keywords:
Keywords are words or phrases used to find information on the internet. Google Ads will try to show your ad as a result for those keywords when they’re searched, but these may not be exactly what you want because it’ll include any search terms that contain those keywords – i.e., “luxury shirts” is a keyword and so would also turn up in searches with something like “shoes.” With an Exact Match Keyword campaign, however, you can specify which keywords should trigger your ads by adding them at the end of campaigns’ titles; this way, no matter how many other luxury items people search for online using Google Ads (i.e., designer shoes), only your luxury shirts ad will show up for keywords “luxury shirt.”
– ad extensions:
Ad Extensions is a feature that helps your ad show up more prominently and attractively. This includes things like adding images, videos, or links to landing pages in order to provide additional information about products/services on the page where they’re shown – be sure not to have conflicting ad extensions with other advertisers who use these same ones! One example of an extension would be using something called “Location Targeting,” which will allow Google Ads to show ads specifically for locations near you; this can be very helpful if you want prospects coming from local areas because it means less people will see your ad before converting.
– Dynamic Search Ads:
This is a feature that allows you to set specific bid prices per keyword phrase group, then automatically adjusts your bids to ensure you consistently get the most search impressions. Dynamic Search Ads will also help save time by automating campaigns so they don’t need as much management from advertisers; for example, if someone doesn’t want their ads running during evening hours on weekdays because it’s when people are at work or out doing other things and less likely to convert – this can be done easily with rules!
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