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Who can sell online courses?

If you’re an expert in a particular topic – whether it’s cooking, gardening, carpentry or web development – you can create and sell online courses teaching others what you know.

There are a number of ways to go about creating and selling your courses, from setting up your own website and using online course platforms, to selling through marketplaces and social networks.

Here we take a look at some of the most popular options:

Creating your own website

If you want complete control over how your online courses are presented, set-up and marketed, then creating your own website is the way to go. This can be as simple or complex as you want it to be; basic websites can be created for free using services like WordPress.com, while more complex sites will require you to invest in hosting and a domain name.

Once you have your website set-up, you can start creating and selling courses directly through it using an online course platform like Teachable or Thinkific. These platforms allow you to host your courses on their websites and provide features like payment processing, student management, and course delivery. You will pay a monthly fee to use these platforms, but they take care of all the technical aspects of setting up and running your courses so you can focus on creating great content.

If you’re not ready to invest in a course platform just yet, you can also sell courses directly from your own website using PayPal buttons or a shopping cart plugin like WooCommerce. This requires a bit more work to set-up, but you’ll retain full control over your courses and website.

Selling through online marketplaces

Another option for selling online courses is to use an online marketplace like Udemy or Skillshare. These platforms allow you to list your courses alongside other instructors’ courses, and take care of all the technical aspects of course delivery and payments. The downside is that you’ll have less control over how your courses are presented and marketed, and will need to share revenue with the marketplace. However, these platforms can be a great way to reach a larger audience of potential students.

What are the marketing channels where you can sell your online course?

There are a number of ways you can market your online courses, from social media to paid advertising. Here are some of the most popular marketing channels:

Social media: You can use social media platforms like Twitter, Facebook and LinkedIn to promote your courses to your target audience. Be sure to post regularly and interact with potential students to build interest in your courses.

Paid advertising: You can use paid advertising platforms like Google AdWords and Facebook Ads to reach potential students who are searching for online courses. Paid ads can be a great way to quickly grow your student base, but be sure not to overspend on your campaigns.

Content marketing: Creating blog posts, white-papers and other types of content that is relevant to your courses can help you attract organic traffic from students who are searching for information on the topics you cover.

Email marketing: Email is a great way to stay in touch with past and potential students, and promote new courses and special offers. Be sure to build an email list of interested students so you can reach them directly.

Referral programs: You can encourage your existing students to refer their friends and colleagues to your courses using referral codes or other incentives. This can be a great way to organically grow your student base.

If you want to learn more about online courses, you can check out https://gettingpaid.io to get started with your journey.

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