Using paid advertising is like steroids, but that doesn’t mean you should neglect the other parts of your business and NOT reinvest into organic marketing channels.
Once you go into paid ads, you are paying for attention and the channel and you would need to reinvest the profit you made in your paid channels into building out your organic marketing channels.
This could be in the form of a:
– Facebook community
– Influencer engagement
– Content marketing
I help ecom and info product businesses scale through paid traffic.