We’ll share with you the best email marketing strategies for beauty brands. From attracting new customers to social media outreach and merchandising, these tips cover it all.

Get attention

The first step to a successful email marketing campaign is to get your recipients to actually open your email. To do this, you need to have a subject line that catches their attention and makes them want to learn more. 

Try to avoid using generic phrases like “Newsletter” or “Update” in your subject line. Instead, be creative and come up with something that will grab their attention and make them want to open your email.

Be clear and concise: Once you have the recipient’s attention, you must deliver on what you promised in the subject line. Your email should be clear and concise, providing information that is relevant and interesting to the reader. Avoid including too much text or too many images, as this can overwhelm the reader and cause them to lose interest quickly.

Provide value: In order for your email marketing campaign to be successful, you need to provide value to the reader. This could include special offers, exclusive content, or helpful tips and advice. Whatever you include, make sure it is something that will interest and benefit the reader.

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Maximize your content

If you want to be successful with email marketing, it’s important to maximize your content. This means creating high-quality, engaging content that will interest your target audience.

To do this, you need to first understand who your target audience is and what they’re interested in. Once you know this, you can create content that appeals to them. For example, if you’re targeting women aged 25-34, you might create content about makeup tips, skincare advice, or hair care products.

It’s also important to make sure your content is well-written and error-free. No one wants to read an email full of typos or grammatical errors. Take the time to proofread your content before you send it out..

Implement retargeting

Email marketing, especially for beauty brands, is a great way to reach out to potential and existing customers. However, it can be tough to stand out in the crowded inbox. That’s why it’s important to use strategies that will help your emails get noticed.

One great strategy is retargeting. This involves sending emails to people who have already shown an interest in your products or services. For example, you could send an email to someone who visited your website but didn’t make a purchase. Or, you could send an email to someone who engaged with your brand on social media.

Retargeting is a great way to improve open rates and click-through rates. It shows customers that you remember them and that you’re invested in their business. Plus, it can help you boost sales and loyalty.

If you’re looking for ways to take your email marketing to the next level, consider implementing retargeting. It’s a powerful strategy that can help you reach your target audience and achieve your business goals.

Collect customer feedback

One of the best ways to improve your beauty brand’s email marketing campaigns is to collect customer feedback. Beauty brands like ColourPop Cosmetics and Fenty Beauty use feedback from their followers on Social Media to improve the quality of content and design of their emails.

There are a few different ways that you can collect customer feedback. One way is to simply ask your customers for their opinions after they make a purchase. You can also send out surveys or questionnaires to your email list. Another great way to get feedback is to post on social media and ask your followers for their thoughts.

Once you have collected some feedback, take some time to analyze it and see what areas you need to improve. Make sure to act on this feedback so that you can improve your email marketing campaigns and better serve your customers.

Pull triggers for actionable data points: Collecting data is one thing, but using it to improve your email marketing strategy is another. Pay attention to triggers that indicate a subscriber is interested in your products or services, such as abandoning a cart or visiting your website frequently. You can then use this information to send them targeted emails with special offers or product recommendations.

Get personal: Personalized emails stand out in a crowded inbox and show your subscribers that you value their business. You can add a personal touch by including the subscriber’s first name in the subject line or sending them emails on their birthday.

Offer value: Your subscribers are more likely to engage with an email if it offers them something of value, such as a discount code, free shipping, or early access to new products. If you can provide value without coming across as too sales-y, you’ll keep your subscribers happy and engaged.

Timing is everything: Timing is crucial when it comes to email marketing. If you send an email at the wrong time, it will likely be ignored or even deleted.

Create an email plan and timeline

Before you start sending out email blasts, it’s important to have a plan and timeline in place. This will help ensure your emails are timely and relevant, and that you’re not overloading your subscribers with too many messages.

Some things to consider when creating your email plan:

-What are your goals for each email campaign? Are you looking to boost website traffic, increase sales of a specific product, or grow your list of subscribers?

-Who is your target audience? What type of content will they find engaging and valuable?

-When is the best time to send your emails? You’ll want to consider things like time zones and work schedules.

-How often do you want to send emails? A good rule of thumb is to start with one email per week and see how your subscribers respond. If they seem receptive, you can gradually increase the frequency.

Once you have a plan in place, it’s time to start creating content. Email marketing is all about providing value to your subscribers, so make sure your messages are packed with useful information. Include things like industry news, tips and advice, product recommendations, exclusive deals and coupons, and anything else that is relevant.

Optimize your email template

Optimizing your email template is one of the best email marketing strategies for beauty brands. Your email template should be designed to grab attention and make it easy for recipients to take action.

Your email subject line is one of the most important elements of your email template. It should be interesting and compelling enough to get recipients to open your email. Once they’ve opened it, you need to give them a reason to keep reading. Your email content should be well-written and relevant to your audience.

It’s also important to include a call-to-action (CTA) in your email. Your CTA should be clear and concise, and it should tell recipients what you want them to do. For example, if you’re promoting a new product, your CTA could be something like “Buy now!” or “Learn more about our new product.”

Including images in your emails can also be effective. Images can help break up the text and make your emails more visually appealing. Just ensure that the images you use are relevant to your content and don’t slow down the loading time of your emails.

And finally…

Try to send out promotional emails that offer something new and interesting each time. Keep the content relevant to your customers’ needs and make sure it is properly targeted. Finally, don’t overdo it – send out emails only occasionally so that your customers don’t become tired of them. 

Nurture your leads. Give your leads the attention they deserve by nurturing them with targeted content. Send them helpful information about your products and services that will help them make an informed purchase decision.

Build trust. Gain the trust of your leads by being transparent and honest in your marketing efforts. Be clear about who you are, what you do, and what you can offer them.

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Create a sense of urgency around your products and services by offering limited-time discounts or free shipping offers. This will prompt your leads to take action now rather than later.

Stay top of mind with your leads by keeping in touch on a regular basis. Send them timely updates about your products and services, new blog posts, or special promotions.


Email marketing continues to be one of the most effective ways to reach and engage customers. And with beauty brands, there are a few key strategies that can help you make the most of your email list. From personalization to segmentation, these top tips will help you take your email marketing to the next level and keep your customers coming back for more.

Great eCom beauty brands deserve great email marketing. At  OXG Media, we can beat the competition on price and deliver exactly what you need because we’ve done it before. If you want to stand out from your competitors, try our email marketing agency.

You know that marketing is important for your business, but you also know that it’s a big job.

We love to help make your ideas grow into reality by refining your online presence, creating reliable and engaging content, and pushing out the right message at the right time through email marketing. 

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