FAQ
Most frequent questions and answers
- eCommerce business owners who want to learn how to run email marketing campaigns for their eCommerce store
- eCom businesses who want to squeeze out more profit from their digital marketing efforts
- eCom business owners who have a stagnant email list sitting in their database and you’re doing nothing about it
- It doesn’t matter whether you’re doing woocommerce, Shopify or magento, every company who does business online needs an email list, you’re eventually going to have to do this.
- Marketers who want to learn how to do email marketing for eCommerce businesses and clients
If you are NOT doing standard eCommerce, but are running an online business (AKA means you acquire customers in an online manner) this course is definitely useful to you however businesses who run an ‘automated checkout’ business will benefit the most.
It does not matter whether you sell physical/digital products, as long as the customer transacts with you in an automated checkout, this course is suitable for you.
If you are pre-revenue in your eCommerce business, have not made a single $ online, eventually you are going to have to learn this stuff.
However at this point, you probably won’t see much results coming from email purely because your topline revenue is not high enough and your list size is probably non-existent at this point.
We don’t recommend you to buy this if you are at that stage.
If you still want to purchase this course to upgrade your knowledge and skill set, feel free to do so; however we cannot guarantee results if you don’t even have people in your email list.
No, we do NOT teach copywriting.
We teach you all of the essential email marketing flows, manual broadcast emails and email templates that you can use for your emails so that they have the highest chances of conversion and generating revenue.
Module 0: Introduction
Welcome To OXG Media! + Ensuring You Are Successful
Module 1: Introduction To The Email Channel
1-1 Understanding The End Game (Retiring With Email)
1-2 Relationship Building In Email
1-3 Email Opt Ins & Increasing Collection & Throughput
1-4 Email deliverability and spam & the relationship to your income + valuation
1-5 How you can spy on what other brands are doing for their email marketing
Module 2: Email Autoresponder Klaviyo Setup
2-1 Setting up the account + Connecting Storefront
2-2 Setting Up Website Tracking With Klaviyo
2-3 Setting Up Popup Forms
2-4 Popup Forms A/B Split Tests – When To Use?
2-5 Brand colors, Feel & Consistency Of Emails
2-6 Graphics Email Vs. Plain Text Email
2-7 Campaigns Vs Flows
2-8 How to clean the email list
2-9 Design of every email
2-10 Consistency builds trust
Module 3: Essential Email Flows For eCommerce
3-0 Overview of the flows
Pre-Purchase
3-1 Welcome Series
3-2 Abandoned Cart
3-2B Unique Coupon Codes
3-3 Site Abandonment
3-4 Browse Abandonment
3-5 Product Back In Stock Reminder
Post-Purchase
3-7 Post Purchase Thank You + Upsell + Customer Review Request
3-8 Subscription Recurring – Replenish Reminder
3-9 Customer Bounce Back OR Customer Winback
3-10 Sunset Engaged
Module 4: Manual Broadcast Campaigns
4-1 Manual Email Broadcast
Types Of Email
4-2 Content Focused/No Selling Emails
4-3 Giveaways
4-4 New Product Launch Announcement
4-5 New Collection Launch Announcement
4-6 Influencer Spotlight Campaign
4-7 Installments, Buy now pay later campaigns
4-8 Pre-orders For Upcoming products
4-9 Holiday Sales
4-10 Refer A Friend/Promote + Get Paid Campaigns
4-11 Curating The Best Selling Products
4-12 Flash Sale
4-13 Content Calendar
4-4 BFCM Strategy
Module 5: Segmentation
5-1 Segmentation Features
If you don’t watch the content and implement what we have in the course, NO we cannot guarantee results.
If you implement the flows, manual broadcast emails. YES, we can guarantee results.
If you ALREADY have an email list — yes we can guarantee results.
If you ALREADY have an email list and your email list is big >5k — your results will come even faster.
If you ALREADY have an email list and your email list is big >5k and you are constantly running paid traffic and ads on the frontend — you will see the quickest results.
If you are doing $100k+/pm consistently and doing branded eCom, you should expect to have your email marketing revenue form 20-50% of your revenue, with the % of that revenue increasing overtime according to the maturity of your business. 20% on the low end, 50% on the high end.
The email list consists of people who are already in your email database. These people have willingly opted in and given you their contact information. Unlike paid advertising, where you are going out to COLD audiences (people who do not like, trust or respect you), email marketing you are usually engaging with WARM prospects.
Hence if you have an email list of a decent size already, you are guaranteed of getting results.
Yes, as mentioned above, the niche does not matter. Whether you’re selling CBD, kitchenware or the most obscure skin cream, this will work for you.
Customers who are on the email list are MOF, which means middle of funnel traffic. Which means they are warm prospects who are already interested in your products. You don’t have to CONVINCE them of your credibility.
They just require more nurturing overtime and trust building to start buying your products.
We use Klaviyo in the tutorials.
The company with the most money, funding, talent and moat wins. Klaviyo is the best email marketing software for ECOMMERCE, hands down.
Check them out here if you want: (We are a klaviyo partner)
We want you to get access to the best information on email marketing.
But we also know – that if you go through the course, implement what we say and make money 1st you’ll trust us a lot more.
And because email marketing is boring and labor intensive, we hope that whenever you want a marketing partner to take over the email function, you would consider hiring us as an agency to take over your email marketing efforts.
We are not planning to make any money on this course. All of the revenue generated is taken to pay for hosting for our online course platform and for ads.
That’s a fair question.
Please check out some of the video testimonials and case studies we have done in the past.
On this page, it’s our job to show you as much proof as possible of what our company has managed to do for other people in the past.
Review our testimonials, results, free content and see whether it makes sense.
In addition, we have a money back guarantee to eliminate your risk of buying our product. Simply email us at admin@oxg-media.com, cc jonathan@oxg-media.com with the title ‘Email Course Refund’ and we will refund your money back through Stripe (the payment processor we use).
If for any reason, after you have purchased the course, and implemented the flows and manual broadcast emails that we have taught you and you DO NOT see revenue and sales being generated, you can ask for a refund.
It is advisable to have at least 500 people (sizable amount) in your email list for you to actually see your 1st sales email come in.
Please be a decent human being — do not abuse this or we would have to remove this guarantee for future customers.
What if I don’t like it and want my money back?
Not an issue.
Please reach out to admin@oxg-media.com , CC jonathan@oxg-media.com in and title your email ‘Email Course Refund’ and just let us know why you were not able to get results.
(we may ask for feedback to improve the product)
If for any reason, after you have purchased the course, and implemented the flows and manual broadcast emails that we have taught you and you DO NOT see revenue and sales being generated, you can ask for a refund.
It is advisable to have at least 500 people (sizable amount) in your email list for you to actually see your 1st sales email come in.
Please be a decent human being — do not abuse this or we would have to remove this guarantee for future customers.
What if I don’t like it and want my money back?
Not an issue.
Please reach out to admin@oxg-media.com , CC jonathan@oxg-media.com in and title your email ‘Email Course Refund’ and just let us know why you were not able to get results.
(we may ask for feedback to improve the product)
You get immediate access to our online course portal.
You will register for an account in our course portal and an email will also be sent to you confirming your account creation.
This is a 12-month access and the videos are hosted on our thinkific portal.
If you buy this and do not implement anything, it’s not going to work for you.
The issue with courses is that most people do not actually implement what is being taught.
But that’s fine — we can take the risk of that and that is why we have a guarantee.
Yes, I am based in Singapore. Asian country, far away from the US and it works.
Strategies taught in this course are not platform or geography specific, just adapt the copy and messaging of the emails to your language if you live in a non-english speaking country.
Feel free to email us at:
admin@oxg-media.com, CEO Jonathan at jonathan@oxg-media.com or send us a message on FB messenger and we’ll respond within 3 business days or less.